How a two-minute scan became a three-dimension report, and the report became a strategy conversation with a national travel brand.
Client details are kept private on this page. The work, the findings and the numbers are real.
A large advisor-led travel business had a premium, professionally built website and no clear picture of how visible it was to AI assistants, or where its search rankings were quietly leaking enquiries.
The marketing lead ran the free AI visibility check. That led to the full AI Scorecard: a three-dimension report covering brand and positioning, search and AI visibility, and security and trust, built on the site's real ranking data.
The report confirmed an enterprise-grade site, then found the sharpening moves: the brand name ranked first and carried roughly a third of all organic traffic, while the high-intent commercial terms (the searches that bring new customers, not returning ones) sat on page two. Add a homepage description four times longer than Google displays, and social links marked up in a way machines can't read.
The report went out, a strategy conversation followed, and the same pattern has since run for a clinical fertility practice: check, Scorecard, conversation.
The engagement's focus: moving the terms new customers actually search for off page two, while the brand's own name already ranked #1 with about 31% of organic traffic. The ladder on the advisory page is this exact path: check, Scorecard, session, deeper work.
The free check takes about two minutes and shows you what AI assistants can and can't see. From there, it's your call how far to go.