AI advisory for values-led businesses

AI where it earns its place.

I work with small and medium businesses across Australia to find where AI belongs in everyday work, then build capability from within. Real advice on your specific challenges, and clear frameworks for using AI safely, ethically, and with confidence.

A calm, well-considered home office desk by a window
Ways to work with me

Start where you are.

Not sure where to start?

Tell me where you're standing.

  • I'm a decision maker, and I want senior help figuring out where AI belongs.Advisory →
  • I'm part of a team, and we need to build capability together.AI Training →
  • I want our website to hold the first conversation itself.Voice Agents →
  • I'm exploring on my own for now.Free tools →

See your website the way AI sees it. The free check takes about 30 seconds and shows what AI assistants can read on your site, and what to fix first.

Check my site
Our approach

Three principles guide everything I do.

01

Understand first

Most businesses already have expertise, trust, and strong instincts. We start there.

02

Simplify, don’t stack

Just because a tool exists doesn’t make it the right fit. Sometimes the right answer is a better process, not another platform.

03

Apply AI where it matters

Used well, AI can remove friction, extend capability, and save time. I focus on the places where it earns its place.

How we work

Four steps, start to finish.

1
We start with a conversation
A conversation about your business, not a questionnaire or a pitch deck. We look at how the work gets done, where time goes, and where friction shows up.
2
We figure out what matters
We map what is worth preserving, what needs attention, and where technology might make a meaningful difference.
3
We build what fits
Practical systems and workflows built around the way your business already operates. Usable, lightweight, and grounded in real work.
4
You know what to do next
You leave with clear direction, documented thinking, and a plan you can run with, independently or with further support.
in case you’re wondering, it’s pronounced Jeena ;)

Hi, I’m Jeanna.

Jeanna Manifold, founder of Vooee

I've spent more than 20 years helping organisations make sense of changing platforms, shifting customer behaviour, and emerging technology.

Before founding Vooee, I led AI partnerships at Amazon Alexa for Australia and New Zealand. My background spans broadcast media, digital, customer experience, and voice tech, including Webby Award winning work for Voice Apps. I'm a Women in Voice Australia ambassador.

I recently completed the Applied Agentic AI for Organizational Transformation program at MIT Professional Education, hold AWS Generative AI Partner accreditation, am a Certified Conversation Designer, and completed Privacy in Practice training through the Office of the Australian Information Commissioner.

Amazon AlexaFormer Head of AI Partnerships for Australia and New Zealand
Women in Voice AustraliaAmbassador
MIT Professional EducationApplied Agentic AI for Organizational Transformation
AWSGenerative AI Partner accreditation
OAICPrivacy in Practice training
Women & Leadership AustraliaExecutive Ready Leadership Development Program
Marketing WeekMini MBA with Mark Ritson
Webby Award 2020Winner, Voice Apps
Queensland University of TechnologyBA, Media & Communications
What’s in a name

The name Vooee.

“Vooee” is a play on VUI (shorthand for voice user interface), reflecting Jeanna’s background in audio and voice technology, and her belief that voice will become a more natural interface for many kinds of work.

The spelling also nods to the Australian bush call “cooee”: a simple voice call that bridges distance without fuss.

Together they speak to the kind of work Vooee is here to do: AI solutions that feel clear, useful and human.

Jeanna on her phone
Common questions

Questions people often ask.

How is Vooee different?
I focus on what actually works in your business, not what sounds good in a proposal. That often means doing less, not more.
Do I need to know anything about AI?
No. I work with people at every level of familiarity. Either way, the starting point is your business, not the technology.
What does a typical engagement look like?
A free 30-minute conversation first, whichever door you're at. Advisory work starts with a half-day working session: we figure out where AI fits your business, and you leave with a written 90-day roadmap. Team training is scoped around your team and its actual challenges. Voice agents start with the use case. Nothing is locked in before we've spoken properly.
What happens during a workshop?
A structured working session that looks at your business goals, customers, current workflows, friction points, and where AI may or may not be useful. You leave with a clearer view of the opportunities, the risks, and a sensible next step. Sessions can be one on one or with a team, and we shape the content to your specific challenge.
Do you work with small to medium businesses?
Yes. That is the whole business: owners, teams, and individual professionals across Australia. Advisory, team training, or a voice agent. Start with the door that fits.
Is this ChatGPT training, Copilot training, or something else?
Tool training is the smallest part of it. We start with whatever you already use, ChatGPT, Claude or Copilot, and build the judgment that applies to any of them. What I actually help with is deciding where AI belongs in your business, and where it doesn't.
Can you work with teams who have no technical background?
That is exactly who we work with. Most of the people vooee works with are not technical. The programs are built around real business challenges, not AI theory.
What does an AI workflow look like for a business like mine?
It varies. It might be a content process that saves three hours a week, a client communication template that lands better, or a research task that used to take a day and now takes an hour. We build around what actually matters in your business.
A warm desk scene at golden hour
Get in touch

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Blog

Things worth reading.

Origin
Why I started Vooee

My career has followed an interesting trajectory. Media, strategy and technology. Radio sales. Agency leadership. Product launches. Multi-million dollar campaigns. Digital content, and voice AI at Amazon.

But the work I actually remember was never about “good business”.

Research
What the AI headlines leave out

AI stories tend to be either triumphant or cautionary. Both happen, and both can be true of the same organisation at the same time.

The part that determines whether any of it sticks rarely makes the news. That part is change management, and the research has known how to solve it for decades.

Perspective
Three Japanese ideas that shape how I think about AI
Anyone who knows me well knows I have a complicated relationship with Japan. It’s a long story. The short version involves Mount Fuji, a sake bar in Osaka, and a herd of deer in Nara. It’s a story for another time. Even so, and perhaps ironically, three Japanese ideas have quietly shaped the way I think about almost everything, including AI.